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DTSTART:20260921T034003
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UID:MEC-3cfacd1beeeb00db3c2afc128dc13b7c@the-nala.com
DTSTART;TZID=UTC:20250325T100000
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CREATED:20250108
LAST-MODIFIED:20250506
PRIORITY:5
SEQUENCE:24
TRANSP:OPAQUE
SUMMARY:ELA Virtual Toolkit Event
DESCRIPTION:Expect open, honest conversations and networking with fellow loyalty professionals. You’ll walk away with new connections, practical insights, fresh perspectives, and creative approaches—whether you’re building a loyalty program from scratch, revamping an existing one, or going for a full transformation.\n10.00 – Welcome\nA quick introduction to set the stage for an engaging session ahead.\n10.05 – The Loyalty Tool Swap (NEW!)\nAn interactive session where attendees crowdsource and share their top loyalty tools, strategies, or technologies.\n✅ Quick chat poll to spark ideas\n✅ Live sharing of real-world success stories\n✅ A rapid-fire round of underrated “hidden gems” in loyalty\n✅ A shared takeaway resource summarising key insights\n10:30 – Activating Data: How Loyalty Data Can Fuel Enterprise Growth Across Your Organization\nJoin Laura Miller, SVP Strategic Services at Kobie, to unlock sustainable growth through effective data activation and gamification.\n✅ Discover how loyalty programs are the key to capturing Zero-Party data, essential for enterprise growth.\n✅ Learn strategies for gathering valuable insights while fostering trust.\n✅ Understand how Zero-Party data reveals the “why” behind customer actions, driving hyper-personalisation across all touchpoints.\n✅ Explore gamification’s power to boost engagement, enhance loyalty, and create long-term success.\n11.00 – Webinar: Beyond the Launch – Lessons from Loyalty Trailblazers\nFeaturing Poundland & wagamama and Shell, Benelux & France\nLaunching or revamping a loyalty programme is a huge undertaking—but what happens after the change? In this candid conversation, loyalty practitioners will share:\n✅ What worked and what didn’t\n✅ Key milestones and challenges they tackled\n✅ How they’ve sustained momentum six months post-launch / transformation Expect real-world lessons and practical advice to help you navigate your own loyalty journey.\n11:40 – Peer-to-Peer Networking\nThis is where the real connections happen. Engage in casual yet insightful discussions with fellow loyalty professionals. Share experiences, swap ideas, and get inspired.\n12.25 – Close\nA final wrap-up with key takeaways and next steps.\nWebinar Synopsis\nLaunching a new loyalty programme or transforming an old one is a monumental task, but what happens after the confetti settles? Join us as we sit down with loyalty practitioners from leading brands who have recently debuted or transformed their programme. Together, they’ll explore their journey from ideation to implementation, uncovering what worked, what didn’t, and what they’ve learned. They’ll discuss the critical milestones, the hurdles they overcame, and how they’re keeping momentum six months in. Expect candid insights, real-world lessons, and practical advice for navigating the evolving loyalty landscape.\n \nSpeakers\n \n\n\n\n\n\nRebecca Farrer\nDirector of Digital and Loyalty\nwagamama\nRebecca Farrer is an experienced Director of Digital and Loyalty with over 25 years of expertise in marketing and digital transformation across high-profile leisure and hospitality brands. In her current role at wagamama, Rebecca has led the development and launch of the brand’s first-ever loyalty programme, driving customer engagement and retention. She has also held senior roles at SSP Group, PizzaExpress, and Alton Towers, consistently delivering impactful marketing strategies and driving brand growth.\n\n\nEmma Collins\nHead of Digital Loyalty and Engagement\nPoundland & Dealz\nA dynamic, results orientated director with a deep understanding of marketing, communications, digital transformation and deployment. Emma has spearheaded and landed Poundland’s most anticipated and complex transformation projects and is now embedding loyalty into its central commercial and operations planning process\n\n\nRobert van der Zouwen\nHead of Loyalty, CRM & Payment Benelux and France\nShell, Netherlands\nA dynamic, results orientated director with a deep understanding of marketing, communications, digital transformation and deployment. Emma has spearheaded and landed Poundland’s most anticipated and complex transformation projects and is now embedding loyalty into its central commercial and operations planning process\n\n\n\n\n\nRegister here: https://live.remo.co/e/ela-online-toolkit-event/register\nHOW TO REGISTER\nPlease follow these instructions carefully:\n\nClick the ‘Register Here’ button\nRegister with the email of the person who will be attending the event and click ‘Log in with magic link’\nCheck your email (and spam) – (Subject: Sign in to Remo Conference From: notification@remo)\n*You must use the same email address to join the event that you used to register and place your ticket order.\nClick on the Sign in link in that email\nClick ‘Get Tickets’ on our event page that pops up in Remo\nChoose the number of free ELA member tickets\nClick ‘Buy Tickets’\nOn the ‘Your Order’ page, click ‘checkout’\nInput the email address and full name of the person who will be attending\nAnswer the questions in the pop up and click continue\nYou will receive an Order Receipt from ‘The Gift Club’\nYou will also receive a Registration Confirmation from Remo with your link to access the event\n\n*You must use the same email address to join the event that you used to register and place your ticket order.\nIf you have any problems, please contact us on hello@the-ela.org\n
URL:https://the-nala.com/events/ela-virtual-toolkit-event/
ORGANIZER;CN=European Loyalty Association:MAILTO:hello@the-ela.org
CATEGORIES:Events
LOCATION:Online
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