Loyalty Becoming Too Transactional

Is Loyalty Becoming Too Transactional? Omni vs. Great Wolf: Two Loyalty Leaders, One Debate

What happens when you put two hotel loyalty leaders on the same call and ask them to disagree on purpose? You get something far more revealing than a panel discussion. As the North American Loyalty Association (NALA™) gears up for its first US-based conference, The BIG Handshake (TBH) Loyalty™ Chicago on November 10, we wanted to …

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