NALA™️️ is built for the people who run loyalty day in, day out: the CRM and loyalty leads, program owners and data-driven teams shaping how North America earns, engages and rewards. Our job is to give them the space, the knowledge and the community to move faster and think bigger.
To do that properly, we rely on the sharpest technology and consulting providers in the industry. The ones pushing innovation, simplifying complexity, and helping brands turn intent into action. Our partners don’t sit on the sidelines, they fuel the association through hands-on learning, research, content, networking, and standout moments across the year.
Only partners can join our in-person and virtual events, take the stage, contribute insights, or get in front of our fast-growing member base of North America’s loyalty leaders.
Partnership isn’t a logo trade. It’s access.
Access to brands, access to conversations, access to influence.
Access to events like The BIG Handshake™️ Loyalty Toronto and Chicago.
If you’d like to explore which partnership tier fits your goals, get in touch at hello@the-nala.com
$
7,500
USD per year + Tax
Event and Lead Generation Benefits
- 2 x complimentary tickets to The BIG Handshake Loyalty™ (TBH) events – either TBH Loyalty™ Toronto OR TBH Loyalty™ Chicago (2 in total)
- 2 x complimentary tickets for clients and prospects to the event the Partner is attending as per above (loyalty and CRM practitioners only)
- Event sponsorship discounts – 10% off in-person and virtual event sponsorship fees
- Priority sponsorship opportunities – First refusal on sponsorship options across all events.
Media & Content Benefits
- Content contributions – 2 x opportunities per year to share content (research, blogs, reports, webinars) in the NALA™ member newsletter. (Co-branded research with other solution providers incurs extra sponsorship charges)
- LinkedIn promotion – 1 x “welcome” carousel post on the NALA™ LinkedIn company page.
- Company bio and logo featured in one NALA™ member newsletter
- Website presence – Your logo displayed on the NALA™ homepage
- Partner directory listing – A customized landing page in The NALA™ partner directory.
$
15,000
USD per year + Tax
Event and Lead Generation Benefits
- 1m x 1m exhibitor space at The Big Handshake Loyalty™ Toronto OR The Big Handshake (TBH) Loyalty™ Chicago events
- 3 x complimentary tickets to TBH Loyalty™ Toronto OR one other North America event (3 in total)
- 3 x complimentary tickets for clients and prospects to the event where the Premium Partner is exhibiting (loyalty and CRM practitioners only)
- Event sponsorship discounts – 15% off in-person and virtual event sponsorship fees
- Priority sponsorship opportunities – First refusal on sponsorship options across all events.
- Full attendee list of contacts who opted in. Only applies to the event where the Premium Partner is exhibiting
- Pre-event registration promotion– promotion of your company during ticket registration at the event where the Premium Partner is exhibiting. A list of attendees interested in connecting with the Premium Partner will be provided.
- VIP table – Enjoy a tailored seating plan and network close to your prospects. Only applies to the event where the Premium Partner is exhibiting
- Three onsite introductions to brands that have expressed interest in meeting the Premium Partner at the event where the Premium Partner is exhibiting
Media & Content Benefits
- Content contributions – 3 x opportunities per year to share content (research, blogs, reports, webinars) in the NALA™ member newsletter. (Co-branded research with other solution providers incurs extra sponsorship charges)
- LinkedIn promotion – 1 x “welcome” carousel post on the NALA™ LinkedIn company page.
- Company bio and logo featured in one NALA™ member newsletter
- Website presence – Your logo displayed on the NALA™ homepage
- Partner directory listing – A customized landing page in The NALA™ partner directory.
$
25,000
USD per year + Tax
Event and Lead Generation Benefits
- 1m x 1m exhibitor space at The Big Handshake Loyalty™ Toronto AND The Big Handshake (TBH) Loyalty™ Chicago events
- 3 x complimentary tickets to TBH Loyalty™ Toronto AND TBH Loyalty™ Chicago events (6 in total)
- 4 x complimentary tickets for clients and prospects per event (loyalty and CRM practitioners only)
- Event sponsorship discounts – 25% off in-person and virtual event sponsorship fees
- Priority sponsorship opportunities – First refusal on sponsorship options across all events.
- Full attendee list of contacts who opted in.
- Full attendee list of contacts who opted in.
- Pre-event registration promotion– promotion of your company during ticket registration. A list of attendees interested in connecting with the All Access Partner will be provided.
- VIP table – Enjoy a tailored seating plan and network close to your prospects.
- Four onsite introductions to brands that have expressed interest in meeting the All Access Partner.
- 5 x complimentary tickets for clients and prospects to the events where the All Access Partner is exhibiting (loyalty and CRM practitioners only)
Media & Content Benefits
- Content contributions – 4 x opportunities per year to share content (research, blogs, reports, webinars) in the NALA™ member newsletter. (Co-branded research with other solution providers incurs extra sponsorship charges)
- LinkedIn promotion – 1 x “welcome” carousel post on the NALA™ LinkedIn company page.
- Company bio and logo featured in one NALA™ member newsletter
- Website presence – Your logo displayed on the NALA™ homepage
- Partner directory listing – A customised landing page in The NALA™ partner directory.
$
35,000
USD per year + Tax
Event and Lead Generation Benefits
- 1x Keynote presentation at The Big Handshake Loyalty™ Toronto AND The Big Handshake (TBH) Loyalty™ Chicago events
- 4 x complimentary tickets to TBH Loyalty™ Toronto AND TBH Loyalty™ Chicago events (8 in total)
- 5 x complimentary tickets for clients and prospects per event (loyalty and CRM practitioners only)
- Event sponsorship discounts – 25% off in-person and virtual event sponsorship fees
- Priority sponsorship opportunities – First refusal on sponsorship options across all events.
- Full attendee list of contacts who opted in.
- Pre-event registration promotion – promotion of your company during ticket registration. A list of attendees interested in connecting with the Founding Partner will be provided.
- VIP table – Enjoy a tailored seating plan and network close to your prospects.
- Five onsite introductions to brands that have expressed interest in meeting the Founding Partner
Media & Content Benefits
- Content contributions – 6 x opportunities per year to share content (research, blogs, reports, webinars) in the NALA™ member newsletter.
(Co-branded research with other solution providers incur extra sponsorship charges) - LinkedIn promotion – 1 x “welcome” carousel post on the NALA™ LinkedIn company page.
- Company bio and logo featured in one NALA™ member newsletter
- Website presence – Your logo displayed on the NALA™ homepage
- Partner directory listing – A customized landing page in The NALA™ partner directory.