Capillary Technologies is a global leader in AI-powered loyalty and customer engagement solutions. Founded in 2012, the company combines best-in-class loyalty technology with expert services to design, manage, and optimize programs that transform consumer experiences. Trusted by 415+ brands across 45+ countries, Capillary manages 100+ loyalty programs and powers experiences for 1.9 billion+ loyalty members worldwide—one of the largest loyalty ecosystems globally. With 650+ employees, Capillary accelerates innovation in loyalty.
End to end loyalty intelligence platform, combining enterprise-grade technology, consulting expertise and real-time personalization and engagement capabilities across industries.
Welcome to the future of engagement. Capillary Technologies is a globally recognized AI-powered SaaS platform designed to help enterprise brands build measurable, lasting relationships with their customers. Through our comprehensive suite of products and expert consultancy services, we empower our partners to drive incremental revenue, elevate brand recall, and deliver hyper personalized experiences across every touchpoint.
Our Intelligent Loyalty Platform
At the core of our offering is a robust modular technology stack built to support end-to-end customer journey orchestration. Our cloud native solutions seamlessly integrate with your existing architecture to unlock true omnichannel capabilities.
Loyalty+: An advanced rules-driven loyalty management engine. It enables the creation of dynamic experiential and engagement-based programs, supporting everything from simple point systems to complex coalition and tiered models.
Engage+: An AI-driven marketing automation hub. It empowers marketers to execute real-time personalized campaigns across social, email, SMS, and in-store channels, ensuring the right message reaches the right customer instantly.
CDP+: A powerful Consumer Data Platform that unifies zero, first, and third-party data. It creates a single comprehensive view of the customer, laying the foundation for accurate segmentation and targeted outreach.
Insights+: An advanced analytics module leveraging machine learning to deliver predictive insights, benchmark performance, and proactively suggest the next best action for campaign optimization.
Rewards+: A flexible reward management network facilitating seamless redemption experiences, whether through internal brand catalogs or external partner networks.
Strategic Consultancy Services
Technology alone cannot guarantee success. Capillary combines its industry-leading SaaS solutions with deep domain expertise to ensure your loyalty initiatives yield a high return on investment. Through our consultancy arm, strengthened by the acquisition of Brierley and Partners, we offer unmatched strategic guidance.
Program Design and Strategy: We collaborate with brands to design bespoke loyalty frameworks tailored to specific business objectives, ensuring financial viability and competitive differentiation across dynamic global markets.
Emotional Loyalty Measurement: Using proprietary methodologies such as the Balanced Loyalty Quotient, we help brands move beyond basic transactional metrics to understand and cultivate genuine emotional connections.
Lifecycle Optimization: Our experts continuously analyze program health and recommend strategic adjustments to reduce churn, increase customer lifetime value, and adapt to rapidly evolving consumer expectations.
Partnering with Capillary means gaining a trusted advisor and an innovative technology enabler. Together, we can transform customer interactions into profitable brand advocacy that drives growth.
The scale of a global leader. The focus of a North American partner.
Choosing a loyalty platform is a decision you live with for years. It shapes how you know your customers, how you reward them, and how much incremental revenue your program actually returns. The question isn’t just which platform has the right features today—it’s which partner has the proven scale, the analyst validation, and the regional commitment to grow with you. On every count, that partner is Capillary.
A genuinely global footprint
Capillary operates at a scale very few loyalty vendors can claim. The platform powers more than 415 enterprise brands and over 1.9 billion loyalty members worldwide, processing nearly 2 billion transactions a year at 99.99% uptime. Its client roster spans household names across retail, fuel, hospitality, airlines, healthcare, CPG, conglomerates, and more —brands like Shell, PUMA, PetSmart, Hertz, Domino’s, NASCAR —operating across more than 45 countries.
That global reach isn’t a vanity metric. It means the platform has already been battle-tested against nearly every loyalty challenge a large enterprise can encounter: multi-brand coalition programs, cross-border rollouts, high-volume transaction environments, and the full spectrum of retail and service verticals. When you build on Capillary, you’re building on infrastructure that has already scaled far beyond where most programs will ever need to go.
Independent validation from the analysts who matter
Scale earns attention, but independent recognition earns trust. Capillary was named a Leader in The Forrester Wave™: Loyalty Platforms, Q4 2025—the most rigorous third-party evaluation in the category. It was also recognized as a Leader in Everest Group’s Loyalty Platforms PEAK Matrix® 2025 and in the SPARK Matrix™ for Customer Loyalty Solutions, 2025. Three separate, respected analyst firms independently reaching the same conclusion is about as strong a signal of platform maturity as this market offers.
Deep, committed investment in North America
Global scale matters most when it’s paired with real regional presence—and North America is central to Capillary’s strategy, not an afterthought. The company has made a series of deliberate acquisitions to deepen its North American roots: Brierley + Partners, the Dallas-based consultancy that helped define the modern loyalty industry and has built award-winning programs for brands like 7-Eleven and Hertz; Kognitiv, which brought a roster of North American enterprise brands including PetSmart, Hallmark, and Kirkland’s; and most recently SessionM (acquired from Mastercard), a Boston-built engagement platform behind programs for some of the largest brands in the region.
This gives Capillary something rare: the R&D budget and product depth of a global leader, combined with North American loyalty consultants, delivery teams, and a leadership bench—including a dedicated Chief Customer Officer and President for North America—who understand this market’s brands, channels, and regulatory environment firsthand. You get local partnership backed by global resources.
A complete platform, not a point solution
Where many vendors sell a single module, Capillary offers an integrated Intelligent Loyalty suite that covers the entire customer lifecycle:
Loyalty+ — the core engine for designing and running experiential, engagement-based loyalty programs
Engage+ — omnichannel, hyper-personalized customer engagement and campaign automation
CDP+ — a consumer data platform that unifies zero- and first-party data across online and offline channels
Insights+ — predictive analytics and prescriptive reporting that make program data genuinely actionable
Rewards+ — an extensive rewards network for sourcing and cataloging compelling offers
aiRA — an agentic AI co-pilot that takes a marketer’s brief and builds the audience, optimizes the rewards, and launches campaigns across markets in minutes
Because these components are built to work together, you avoid the integration tax and data silos that come from stitching together separate tools—and you get a single, consistent view of every customer.
Consulting expertise most vendors simply don’t have
Technology alone doesn’t build a great loyalty program. Through Brierley, Capillary pairs its platform with more than three decades of loyalty design expertise and proprietary methodology like the Balanced Loyalty Quotient (BLQ), which measures both the rational and emotional drivers of loyalty. That combination of software plus strategic consulting means you’re not handed a toolset and left to figure it out—you get a partner who helps design the economics, the member value proposition, and the measurement framework that make a program actually profitable.
The bottom line
Capillary brings together the three things enterprise brands should demand from a loyalty partner: proven global scale, top-tier independent analyst recognition, and a deep, deliberate investment in North America backed by real consulting expertise. It’s a complete, AI-driven platform delivered by a team that knows this market—positioned not just to run your program, but to turn loyalty into a measurable driver of growth.
