Wise Marketer Group (WMG) is an education, advisory, and media company serving as the trusted steward and advocate for growing the global customer loyalty marketing industry. We publish up to date, authoritative and well-informed content and have developed a practitioner-based loyalty marketing education curriculum that is globally recognized. Our core lines of business are:
1. WMG Advisory & Research services take a trusted advisor approach to supporting companies operating in the loyalty industry through executive and operational business consultation, market research and insights, partnership and vendor evaluation, employee recruitment, and M&A discovery.
2. Loyalty Academy™ (loyaltyacademy.org) is the first global source of independently produced professional level training in the industry and is the issuing organization of the Certified Loyalty Marketing Professional™ (CLMP ™) designation.
3. The Wise Marketer™ (thewisemarketer.com) is a 25+ year old media brand that has maintained its status as the premier publication focusing on global loyalty marketing, customer experience, and customer centric marketing.
The Wise Marketer products include:
1. Content distribution of brand’s proprietary marketing materials (i.e. articles, whitepapers/case studies, video, podcasts, press releases etc.) with amplification across TWM channels
– Newsletter (subscriber list)
– Social media
– Dedicated email broadcasts to subscriber base
3. Content development, distribution, and amplification (i.e. articles, strategic briefs, eBooks, playbooks, webinars, executive interviews, case studies, etc.)
– Women-in-Loyalty™ webinar series
– Pardon the Education executive interview series
4. Marketing partnerships – CRMC, European Loyalty Association, North American Loyalty Association, Loyalty Summit, Loyalty & Awards, Loyalty Connect Dubai/International Loyalty Awards and others
The Loyalty Academy’s educational platform provides loyalty marketing professionals with a practitioner-based curriculum to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation.
The CLMP™ global community fosters opportunities for:
– on-going networking and SME advice
– professional development
– sales & partnerships
WMG Advisory & Research products include:
1. Wiser Research – syndicated consumer research
2. Co-branded or proprietary research
3. New product development advice
4. Market entry/go-to-market strategy advice
5. Loyalty organization and corporate development advice
6. Loyalty and Marketing talent and recruitment advice
Wise Marketer Group is the only organization in the loyalty marketing industry that operates simultaneously as a the the longest source for industry news and information, an education authority, and a research and advisory partner — giving brands and marketing services providers unmatched access, credibility, and reach in a single relationship. Whether you’re a brand building or evolving your loyalty strategy, or a technology or services provider trying to break through in a crowded market, WMG offers the platform and the expertise to accelerate your success.
Our flagship media brand, The Wise Marketer™, has been the global voice of customer loyalty for over 25 years. With 12,500+ subscribers across 120+ countries and a combined network exceeding 19,000 contacts, we deliver your message directly to the practitioners, decision-makers, and executives who matter most. Our content isn’t filler — it’s practitioner-led, editorially rigorous, and trusted by marketing professionals.
Through Loyalty Academy™, and the globally recognized Certified Loyalty Marketing Professional™ (CLMP™) designation, WMG has built the industry’s most engaged professional community — 1,300+ certified practitioners across 57 countries. Sponsoring or partnering with the Loyalty Academy puts your brand at the center of professional development for the next generation of loyalty leaders, with direct access to a credentialed, motivated audience that your competitors simply cannot reach any other way.
Finally, our WMG Advisory & Research practice, anchored by Wiser Research, brings proprietary consumer insights and independent market intelligence that help you make smarter decisions and tell a more compelling story in market. As an unbiased, independent voice, WMG lends credibility to your point of view in a way that self-published content never can.
We are not a trade association, a generic B2B publisher, or a consultancy with divided loyalties. We are specialists — built by loyalty practitioners, for loyalty practitioners — with the editorial independence and global reach to amplify your brand where it counts. If you want to build awareness, generate leads, educate your team, or own a thought leadership position in the loyalty industry, there is no more efficient or effective partner than WMG.
