April 7, 2026

Why Smart Loyalty Leaders Are Clearing April 21 From Their Calendars

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By Lia Grimberg, CLMP, MBA, and Chief Engagement and Growth Officer, NALA™ and The BIG Handshake Loyalty™ Toronto and Chicago Somewhere between tighter budgets and higher consumer expectations, loyalty lost its nerve. The programs that used to differentiate brands are starting to look the same. The boardroom conversations are getting harder. And the marketers responsible …

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How Strategic Partnerships Are Driving Loyalty Program Growth

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Loyalty programs in Canada are caught in a vice. Consumers are leaning on points and rewards more than ever, using them as a financial vehicle to subsidize everyday expenses in a high-cost environment. At the same time, corporate budgets for those same programs are shrinking, leaving marketers responsible for delivering more value with fewer resources. …

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