- 21st April 2026
- Sheraton Centre Toronto Hotel
After Movie
Testimonials
“The vibe at the conference today has been fabulous. To be able to get a conference like this in Toronto with Canadian loyalty leaders has been amazing. I think this is one of the first of its kind to really be Canadian-led. And loyalty is so strong and pivotal in Canada, and so I think to bring it all together has just been fantastic.”
Nancy Dormer
Vice President, Client Partner Bond Brand Loyalty
“What I really like about this event is to hear directly from the brands. I mean, you're hearing from innovative national brands who are doing really great things in the loyalty space. And so it's a real opportunity to learn from the brand leaders.”
Shawn Bloom
Vice President Loyalty & Customer Analytics Empire Company Limited
“This is, without question, the event that gathers into one place the smartest, most experienced loyalty professionals in Canada. It's incredibly special to get this kind of brain power together in one room, exchanging their stories, best practices, and learnings with each other.”
Matthew Seagrim
Chief Digital and Marketing Officer Meridian Credit Union
“The vibe here today is, I'd say, very, very friendly. It's great to see a lot of familiar faces, and it's also very collaborative. People are really willing to share what they're dealing with. And it turns out, we're all dealing with a lot of the same things.”
Zim Maizlin
Senior Director, Loyalty Tim Hortons
“Really love being here at The BIG Handshake [Loyalty] Toronto. It gives us the opportunity to have conversations with partners and other people in our industry that you typically wouldn't have at different events, sitting at a table with peers that are having open conversations. Really this kind of vibe that's really casual and open conversation isn't something we find anywhere else.”
Len Covello
CTO Engage People Sponsor
“This is the BIG Handshake Loyalty Toronto. And this is our inaugural event in North America. And it's been a fabulous day with 180 people here, 120 individuals from brands, and our amazing sponsors who have supported the event. So we're really chuffed with the outcome, and thanks to Lia, it's been a fabulous, fabulous experience.”
Hadie Perkas
NALA TM - North American Loyalty Association
