TBH Loyalty™ Amsterdam
Back for our 4th edition is TBH Loyalty™ Amsterdam. The ELA™’s flagship event for all things loyalty, CRM and customer engagement.
As usual, we like to keep things fresh, fun – and never boring. While we carefully design our agenda, here are some things to look forward to:
Debate and Challenge
Scenario-based discussions to spark conversations around today’s loyalty challenges. Featuring open-ended prompts and unexpected wild cards, they’re perfect for when curiosity, debate, and strategic thinking come alive at the table.
Loyalty X™
This is where loyalty goes bold. Brand voices grace the stage with sharp, challenging and inspiring talks that shake up what loyalty could (and should) be.
Utter Loyalty™ Podcast – On Location
The Loyalty industry podcast brought to you by The ELA™ – Europe’s Loyalty Association, is on location in Amsterdam! Bringing in guests to talk honestly about why customers stay, leave, and sometimes return. Recorded in front of a live audience, these short, open conversations get into what loyalty leaders are actually dealing with right now — followed by a Q&A.
Keynotes and Q&A’s
Practitioners break things down, the audience asks tough questions, and everyone gets gloriously geeky over the details of case studies and real-world stuff. These sessions are for people who live and breathe loyalty.
The BIG Loyalty Quiz 2026
It’s back! Get into teams, put your experience to the test and compete against your peers in this adrenaline fuelled race to be the BIG Loyalty Quiz champions of 2026
Networking Like There’s No Tomorrow
We aren’t called the friendliest meet up for no reason! All day there’ll be proper, meaningful time to meet and connect with your peers whether it’s at your table during curated sessions or relaxing over lunch at our new Networking Hub locations or over a post-event drink.